Agile Roots is excited to have BuyStream as a LaunchUp winner. I saw them present at LaunchUp and I’ve poked around on buystream.tv. They are a Utah startup working on an interactive video platform. Looking at the site, it looks like they’ve put a lot time into the platform and services. I don’t know much about their development process or product strategy, but if they are like most of us, there is a lot of low hanging fruit.

Buystream.tv is paving the way for e-commerce to get serious about video. Using Buystream’s unique video platform, business owners can embed products, lead generation forms, coupons, advertisements, and links into their videos. This enables viewers to take action while viewing content online. In addition, Buystream provides professional full-service production for all your video content. Their unique blend of affordable content production and interactive technology provides any business with a competitive advantage.

I know a bit about e-commerce and the internet. I believe video, especially interactive video, is in it’s infancy as a medium for engagement. This year Agile Roots is all about building software that people love to use. Startups need honesty about their products as much as they need help with the development process. Check out what BuyStream has to offer, let them know what you think, and maybe more importantly, what you would use, whether they have that today or not.

I’m looking forward to learning more and sharing the Agile Roots experience with BuyStream.