David Broschinsky, Founder, Usable Patterns, Salt Lake City, UT

Personas are no substitute for talking directly to customers, but what do you do when the customer isn’t there to talk to? Learn how to create a persona that helps you keep the customer in mind while developing your product. Tell user stories with confidence because the information is there to back the story up.

About David
Dave has 17 years of experience designing usable applications across a wide variety of industries. Dave’s focus is to increase the usability of any application, including web, through ethnographic research, heuristic evaluations, and rapid paper prototyping. Dave was first introduced to Agile techniques in 2002 and has been incorporating Agile methodologies with User Experience ever since.