People As the Conveyer of Knowledge – Lessons Learned from Professor Nonaka, Grandfather of Scrum

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    In 1986, Prof. Ikujiro Nonaka co-wrote with Prof. Hirotaka Takeuchi a well-known paper “The New New Product Development Game”, and coined the word “Scrum” which is later referred to by Jeff Sutherland in his modern Scrum in Agile development context. Here I’ll present some important ideas about “how knowledge is created” and “who is the center of the knowledge creation”, discussed in Nonaka’s Scrum concept but not yet discussed in the Agile world.

    Prof. Nonaka and Prof. Takeuchi introduced the SECI-model in their book Knowledge Creating Company, and now I’ll put it in the context of Agile. How tacit and explicit knowledge transform each other into innovation, and why “Design Thinking” (or empathy to the users through experience) should be inserted to the first part of the development (or Ideation phase).

    I want to share the “missing links” between his original Scrum thought and the current implementation of Scrum in the Agile world. Also this talk includes a concrete example on how intensive user involvement worked in the real industry.

    And this is also written as a newly published Japanese book Agile and Scrum: Collaborative Software Development and the Leadership That Connects Customers, Engineers and Management, co-authored by Ikujiro Nonaka and me, which will be translated into English soon.